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**Eapteka** is one of the largest online services in Russia for purchasing and delivering medicines, health, and beauty products. The platform offers a wide assortment (over 75,000 items) with options for home courier delivery or pickup from thousands of partner pharmacies across more than 70 regions of Russia.
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So, what do we do here?
The business needed to support a new loyalty program
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The largest loyalty programs in Russia, enabling users to earn and spend bonuses across a broad partner ecosystem
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I analyzed the end-to-end user flow and identified key touchpoints with the new loyalty program
This helped assess resource requirements and the scope of the redesign
After evaluating the scope of changes, it became clear that the header would need a significant update. We agreed with the business and partners on where the changes would happen.
At that time, the loyalty program didn’t have clear guidelines yet, so we had to approved all changes with the partners.
I needed to free up space in the address bar to add an entry point to the loyalty program.
The address field was clickable and indicated by an icon, but we decided to redesign it as a text button instead
We limited the registration points to the Home screen and Profile to avoid distracting users from the purchase flow
I create hypotheses: