Eapteka was launching a new ad product — recommendation blocks where brands pay to place their products. Alongside the website release, an internal tool had to be built: managers needed to configure placements, set algorithms for each position, and track performance. Without it, the product couldn't be sold or operated.
In the Placements tab I added a new section — Recommendation blocks. They can appear on the homepage, product page, cart, and post-checkout.
Depending on the platform, 2 or 4 positions are visible above the fold — these are highlighted. The table shows the position number, recommendation algorithm or specific SKU, and managers needed impressions, clicks, CTR, and buyout metrics. If a SKU is unavailable in a region, a warning indicator with a tooltip is shown.
When entering a SKU, we show that it's unavailable in certain regions — but it can still be selected.
We considered adding drag-and-drop to reorder rows, but managers preferred editing positions manually — it felt more precise and reduced accidental changes.
Clicking 'View statistics' takes the manager to the monitoring tab, where they can view stats for selected positions. They can also explore different metrics in the table and configure which ones are shown.
Managers can drill into per-metric trends and compare periods — the analytics view is reachable both from the statistics table and directly from each placement block.
Conclusion: