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After distribution restrictions affected the main iOS app, we identified an opportunity to launch a standalone medication management product focused on adherence and long-term healthcare value.

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While the primary driver was distribution constraints, we explored medication tracking as a potential long-term healthcare vertical, aligned with global adherence challenges, digital health growth, and the needs of an aging population

My Role

Sole designer on initial launch — full ownership of screens, flows, and edge cases. As the team grew, I maintained design consistency and HIG compliance across contributors. Collaborated with business, dev, and QA throughout.

Key constraints:

🧪 No direct pharmacy functionality

✅ Need for fast iOS
approval

💎 Clear standalone value

Personas & JTBD

Since the user segments were already defined in the parent app, I refined and reframed them to fit the medication tracking functionality, shifting the focus from purchasing behavior to treatment management.

Concept exploration

Blue was chosen for the primary CTA to convey trust and medical reliability while maintaining clear hierarchy.

The layout uses structured blocks to improve scannability and reduce cognitive load.

Final UI

The initial screen is brighter to create a strong first impression and highlight the brand.

After the first launch, the interface becomes calmer and more functional to support comfortable daily use.

Local components